ICloud can help you manage your events and appointments so you're where you need to be, when you need to be there.Numerous blog posts, social media marketing campaigns, and emails crowd your pipeline. You can also add calendars or calendar subscriptions from your email account, social media, and more, and they'll stay up to date across your devices. A marketing calendar might be the answer to your frustrations.Calendar will automatically show any accounts that you're signed in to with your Apple ID.Are they more likely to sign-up for your program or service during a specific period or season of the year?You have to think long term to reach the most number of consumers for your marketing campaigns. How will they interact with my content? When is the best time to engage with them? Similarly, if you’re targeting employed adults, you’ll want to post content during normal break times, after work hours, and or weekends.Here are questions to consider when planning the activities in your marketing calendar:
![]() ![]() A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer.In contrast, B2B brands could focus on their industry’s opportunities and challenges. Step 4: Identify Marketing Calendar ThemesFor B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates. But a consistent weekly plan enables your team to establish a routine and consistently finish their tasks. Meanwhile, you may aggregate the results of your social media campaigns every Friday.Yes, it can be challenging to plan and fulfill different types of marketing content. Then, once you’ve determined how often you will promote, consider your marketing budget and your team’s capabilities.The types of content which you can publish per week include:A good tip is to finish a consistent number of deliverables each week.For instance, you can host a podcast episode on Tuesdays and post a long-form blog post every Thursday. Best Marketing Calendar Software And Apps10x ideas are relevant to a significant portion of your target consumers. During the process, you may discover some tasks are better suited for execution at a later date.Having a content backlog ensures you can document all the ideas for your next campaigns, podcasts, or blog posts.Here’s an example in Google Sheets to create a content backlog, but you can use other software and apps too.The document should include the type of content, topic or headline, priority level, and deadline for each content idea.Coschedule has a useful marketing project prioritization matrix for identifying tasks with the most significant impact on your marketing goals.They suggest using a “10x versus 10% framework,” which goes like this: Themes with a high search volume are likely to be relevant topics that your target audience searches for.For this example, I used Ubersuggest to research the phrase “digital transformation.”I discovered the topic has a pretty high search volume and a moderate SEO difficulty, so it is a good theme to keep in mind.I highly recommend having various themes and topics to cover each month, especially for brands catering to different buyer personas.In the long-run, this will help you establish a variety and keep posts fresh.If you need more guidance on finding effective keywords, check out this video I did about keyword research.Step 5: Creating a Marketing Calendar BacklogNext, it’s time to create a marketing calendar backlog.Think of content projects and marketing deliverables. Set a meeting and invite your team to brainstorm topics relevant to your target market.Now use Ubersuggest to find out the search volume of each keyword. Enter a carriage return in excel for macThe most valuable projects are placed on the top, while projects relevant to most people are on the right side.The most prioritized content should be situated on the top right corner of the chart. Step 2: List down each idea in a sticky note and place them on the X/Y chart. Step 1: Create an X/Y chart and place “Value” in the vertical Y-axis and “Target Audience” in the horizontal X-axis. 10% of ideas refer to projects with minimal or almost no impact on your marketing results.Let’s see how you can put this theory into action: Add attachments: attaches files from Google Drive, Dropbox, OneDrive, and Box.Trello calendars provide a complete overview of your marketing team’s activities and deadlines. Add checklist: adds subtasks for activities that require several stages to accomplish. Add members: lets users assign tasks to members of the Trello board. You can your team member so they will receive a notification. Comments: gives feedback to team members. Card description: provides more in-depth information about the task. Prior to publication, most marketing content starts with a draft and requires reviews from superiors.Here’s how it’s done in Trello with a sample account.First, a deliverable gets written on the Content Backlog of your Google Sheet. Step 7: Updating Your Marketing CalendarPlanning your marketing initiatives often involve a multi-step process. These events could impact the schedule for your marketing content.
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